In-Depth Experience & Success

Whippoorwill’s Fractional Publisher strategy comes from a wide range of personal successes and industry experience — spanning multiple markets and publications.  The Fractional Publisher applies this experience to the challenges facing magazine and newspaper publishers and includes:

  • Successful publication launches
  • Effective sales team turnarounds
  • Extensive personal sales experience
  • A proven track record of training, teaching, and motivating

Sample Experience

Austin Way Magazine

Crain’s Detroit Business

Houstonia Magazine

Modern Luxury — Houston,  Dallas, Atlanta, Miami



“A publisher needs to be able to recruit and train, not just sell, and Lou has that. Finally, he retains talent because of his warm and collaborative style, and because Lou is the kind of guy who likes to see other people succeed. People like to work with Lou.” – Read more.