In-Depth Experience & Success
Whippoorwill’s Fractional Publisher strategy comes from a wide range of personal successes and industry experience — spanning multiple markets and publications. The Fractional Publisher applies this experience to the challenges facing magazine and newspaper publishers and includes:
- Successful publication launches
- Effective sales team turnarounds
- Extensive personal sales experience
- A proven track record of training, teaching, and motivating
“Lou has a keen ability to harness passion and talent to drive his teams to mutually successful outcomes. Lou is a phenomenal mentor that I would be honored to have the opportunity to work with and learn from again.”
— Jennifer Talley, Senior Business Development Executive at Cloud Enterprises. Read full recommendation.
“Lou was a major advertising sales star for Crain’s Detroit Business. He built a brand new advertising category, luxury goods, for the publication. He built it from the ground up, as no advertisers had been a part of the publication’s ad portfolio before.
— Judy Block, Former Ad Director at Crain’s Detroit Business. Read full recommendation.