In-Depth Experience & Success

Whippoorwill’s Fractional Publisher strategy comes from a wide range of personal successes and industry experience — spanning multiple markets and publications.  The Fractional Publisher applies this experience to the challenges facing magazine and newspaper publishers and includes:

  • Successful publication launches
  • Effective sales team turnarounds
  • Extensive personal sales experience
  • A proven track record of training, teaching, and motivating


“Lou has a keen ability to harness passion and talent to drive his teams to mutually successful outcomes. Lou is a phenomenal mentor that I would be honored to have the opportunity to work with and learn from again.”

Jennifer Talley, Senior Business Development Executive at Cloud EnterprisesRead full recommendation.

“Lou was a major advertising sales star for Crain’s Detroit Business. He built a brand new advertising category, luxury goods, for the publication. He built it from the ground up, as no advertisers had been a part of the publication’s ad portfolio before.

Judy BlockFormer Ad Director at Crain’s Detroit Business. Read full recommendation.