“Lou was a major advertising sales star for Crain’s Detroit Business. He built a brand new advertising category, luxury goods, for the publication. He built it from the ground up, as no advertisers had been a part of the publication’s ad portfolio before. To build an entirely new group of advertisers, who were spending their dollars with consumer media, was a feat that no one had ever accomplished. Not only did Lou build this category, he sold major programs, including the first-ever tabloid gatefolds to a company who became a major advertiser as a result of Lou’s efforts.”

— Judy Block, Former Ad Director at Crain’s Detroit Business.